Tata Motors to Enter Two Vehicles in Automotive X Prize

It says on the Tata Motors website that "Tata Motors is committed in write and spirit to Corporate Social Task." Today, the Progressive Automotive X Prizewinning announced that Tata Motors Limited (NYSE: TTM) has signed a sign of intent to compete for the $10,000,000 cherish. Tata intends to enter a instrument in both the mainstream class and the alternative breeding, giving them a shot at all of the money. All we skilled in about the vehicles so far is this sentence from the press announcement: "the team intends to enter a real e-drive micro car into the Alternative Distinction and Dominant Electric Hybrid conduit into the Mainstream Class." The spit is the Tata Nano, which (once it enters setting) will be the cheapest car in the world, at about $2500 new.

By any rate, you could call Tata a major car manufacturer: yield in 2007 was US$7.4 billion. I wrote a greatly read article about major car makers and the Automotive X Guerdon back in February. Tata has a lot to gain from the Automotive X Treasure. If you read their company profile, you learn that most of the companies 4 million vehicles on the technique are large commercial vehicles (for precedent, they own Daewoo, the Korean company whose trucks many Americans are cordial with, they also make buses). Their rider vehicles division is fairly new - the 1998 Tata Indica became India's first "fully inherent" passenger car.

So my calculus is that Tata is joining the Automotive X Cherish in order to build their name recognition as a commuter car company. And, of course, they have a great placid market for any resulting 100 MPGe means. I look forward to learning more about their tandem join up and vehicles - it will be interesting to see how many resources they second to this effort - and I look forward to seeing a page on their website which links their Corporate Common Responsibility mandate to this prize. That should advance other major car makers to join as well.

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